O-CEDAR® PUTS A NEW ‘SPIN’ ON BACK TO SCHOOL CLEANING
Press Contact: Rachel Johnson
After finding 61% of moms deep clean the home when kids are in school*, the leading household brand launches campaign to support families’ fall cleaning routines
Aurora, Illinois (August 1, 2016) – A recent survey from O-Cedar®, the category leader in traditional floor care, found that more moms are deep cleaning their homes during back to school season, more than any other time of the year. With kids spending more time out of the house, moms and dads are finding it easier to tackle their deep cleaning chores and to tap into this trend, O-Cedar is launching the #OCedarB2S Campaign. The brand wants to start a cleaning conversation among parents by asking them to share their favorite back to school cleaning routines and tips on social media.
Francis Perrin, North America’s Marketing Director for Freudenberg Household Products – the maker of O-Cedar products – says, “We were surprised to learn more parents were using the back to school season as a time to deep clean their homes versus spring time. That’s why we wanted to launch a timely campaign to get parents talking about their favorite fall cleaning tips while also making readily available a practical cleaning tool – our EasyWring™ Spin Mop & Bucket System. It’s our latest cleaning innovation that addresses people’s desire for a convenient, efficient cleaning option and it’s perfect for parents looking to take on their post-summer floor messes.”
Now available nationwide, O-Cedar’s EasyWring™ Spin Mop & Bucket System features an exclusive spin bucket design with hands-free wringer to control the moisture level of the reusable microfiber mop head. The system requires little effort and features a splash guard to keep water spray inside bucket when wringing, resulting in a better deep cleaning experience for busy moms and dads. The spinning action and easy-to-use foot pedal will make cleaning more fun and feel less like a chore. O-Cedar is literally giving parents a new ‘spin’ on back to school cleaning.
O-Cedar’s back to school campaign runs through the month of August and parents can get involved by sharing a photo or video of their family’s back to school cleaning routine or favorite tip using #OCedarB2S. For every use of the campaign hashtag, O-Cedar will donate $1 to Cleaning For A Reason, a non-profit providing free home cleaning services nationwide to women battling cancer.
Lynn Frankenfield, Cleaning For A Reason’s Executive Director, is excited about this new partnership. “We were honored when O-Cedar asked us to be part of their campaign. We believe everyone, regardless of the time of year, should have access to the resources necessary to maintain a clean home. Unfortunately, that’s not always possible. Through O-Cedar’s donation, we will be able to help ease the burden of cleaning for more cancer patients through our professional housecleaning services.”
To learn more the #OCedarB2S Campaign visit (https://www.facebook.com/OcedarClean/) and to find out more about the O-Cedar’s EasyWring™ Spin Mop & Bucket System ($39.99 MSRP) visit (http://www.ocedar.com/).
O-Cedar®, the category leader in traditional floor care, is part of Freudenberg Household Products, a division of the Freudenberg Group headquartered in Weinheim, Germany. Freudenberg Household Products is a leading international manufacturer of branded goods including household products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division has about 3,000 employees globally and is best known in America for its O-Cedar® brand and signature tagline “O-Cedar® Makes Your Life Easier!®”
About Freudenberg Household Products
FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company’s Household Products Division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division employs about 2,300 employees globally and is best known in America for its O-Cedar® brand and signature tagline “O-Cedar Makes Your Life Easier!®” For more information visiti http://www.ocedar.com/.
About Cleaning For A Reason
Fighting cancer is difficult enough, but living with it is even tougher and that’s where Cleaning For A Reason steps in. Serving the entire United States and Canada, this nonprofit partners with professional cleaning companies to offer free house cleanings to women undergoing treatment for cancer. Since 2006, Cleaning For A Reason has helped more than 22,000 women with cancer, with a donated value of more than $5.9 million in free services. Based in Lewisville, Texas, Cleaning For A Reason works with more than 1,200 professional cleaning companies and continues to grow and gain support. For more information, please visit www.cleaningforareason.org.
* In April 2016, O-Cedar partnered with Research Now to survey 2,000 parents across the US about their cleaning habits and back to school cleaning routines. The survey showed moms and dads are finding it easier to keep the house clean when their kids are in school but still in search of an easy to use cleaning tool.